CLIENT SITUATION
A management consulting firm approached Golden Apple for expert consultations on the packaged pastries sector in Europe. More specifically, they wanted to obtain a view on the Spanish and Italian sector for potential white spaces / unmet needs in those markets. Client requested experts with a background in marketing in major companies selling packaged pastries in these countries, with a deep understanding of the market categorisation, major brands and their positioning.
- INDUSTRY – Food & Beverage
- DEADLINE – 2 Weeks
GOLDEN APPLE DWC SOLUTION
Golden Apple assigned a regional project manager with industry and geographical specialisation that connected with the client to understand the project details and started the search for marketing experts across the regions. In under a week, the assigned project manager was able to successfully screen and vet the most prominent experts matching the project requirements.
Leading experts the client was able to speak with:
– Former Marketing Manager at leading Iberian packaged pastries provider.
– Former Head of Sales at leading Iberian packaged pastries provider.
– Former Head of International Marketing & Trade Marketing at Italian leader company operating in the food industry.
Golden Apple was able to provide a tailored made approach and source top experts that could provide the relevants insights and address the clients queries. These experts could provide an understanding and assesment of the competitive threats, latest market trends, brand startegy and future growth opportunities and projection with qualitative analysis.
CLIENT FEEDBACK
“All interviewers were very helpful, joined the call on time and provided good answers to our questions. The profiles corresponded exactly to what we were looking for; we also very much appreciated that they took the time to write preliminary answers (in the summary of their profiles you sent), as it helped us to check that they would be able to answer our questions in a precise way”